It is easy to understand the potential of Instagram to help boost your brand when starting a new business. The platform encourages appealing visuals that can be shared online to create a solid follower base. You become what people get to see. As an entrepreneur, you can not only use the platform for brand awareness, but you can make the most of smart tools and strategies to go above and beyond.
Expanding your reach on Instagram with a growth strategy planner, for instance, offers actionable steps and user-friendly resources for your marketing. With over a billion of Instagram users, it’s worth tapping into the full potential of the social media platform.
Needless to say, avoiding marketing mistakes can help you make the most of your online presence. Yet, as a business, there are also some essential shots that need to happen to establish your brand and drive awareness further.
A professional profile photo
Whether you’re a solo entrepreneur or you’ve got employees, your individual Instagram profile needs a professional-looking photo. Users are going to check both your profile and your brand’s profile. Therefore you want to look the part. What’s a professional photo?
- An image that inspires trust and confidence;
- An honest and recognisable representation of who you are;
- An approachable and friendly image.
Simple choices can go a long, such as wearing glasses rather than contact lenses. Did you know that eyewear can make you appear trustworthy and competent? If you’re still using an old and battered frame, it’s time to shop now for the latest designs. Additionally, people are more likely to prefer a candid photo where you are smiling and looking straight into the camera.
The coffee shot
We live in a world of coffee lovers. Showcasing a cup at your desk immediately makes you relatable. Most people start the day with a cup of coffee, so by inviting them to see your routine, you can create a bond with your audience. It’s a cliché, but it’s a cliché that connects you to your audience. So, it’s always a good idea to add a brief blurb about your challenges or plan ahead of the day, and end of a positive note with the #coffeeculture.
The group photo with your team
Whether you have a team or you cooperate with other professionals, a group photo can offer the perfect introduction. Group photos are a part of everyday events, from school to business meetings, so they can be staged to be as formal or informal as you need them to be. More importantly, they are a fantastic tool to measure the team’s spirit and let your business personality win your audience.
BTS shot
Big projects can take a lot of time to reach the market. But that doesn’t mean you can’t get everyone excited about it with behind the scene photos. BTS shots are highly useful to act as a teaser before a product launch or a big announcement. If you follow actors or singers on Instagram, you are probably familiar with their artsy teasers ahead of a release date. The principle applies to businesses too.
It takes, of course, more than four Instagram photos to boost your business brand on Instagram. However, these play a critical role in establishing your personality, trustworthiness, creativity and making your relatable. Combined with strategic tips and tricks for marketing growth, you can achieve measurable results in record time!
