If you fail to plan you plan to fail. Sounds cliche? But if you follow these five steps I'm going to share with you. You will be able to develop a perfect marketing plan for your agency in 2019 If you want tips and advice on how to scale your agency profitably Press the subscribe button and be updated with new videos every Wednesday.
Hi, I'm Linh Podetti, founder of Outsourcing Angel an outsourcing agency with a virtual team of over 70 around the world I help marketing agencies scale their business profitably I started my first digital marketing agency in 2010 and have since built multiple six and seven-figure agencies and I will show you how I did it all by building a virtual team and in this video I'm going to share with you the five steps you need to take in order to develop the perfect marketing plan. STEP 1, create a story Marketing expert Seth Godin reminds us that marketing is no longer about the stuff you make but the stories you tell The landscape of marketing has become more about capturing the hearts and minds of people through powerful and compelling storytelling Figure out what story you want to tell in 2019 and how are you going to tell it while video can make it easier to tell your story. STEP 2 Create a marketing schedule you need to be proactive with your marketing instead of reactive.
Use a marketing schedule template or software and Pre-planned topics and campaigns for two to three months in advance at our sourcing angel We use a Google Excel shared doc which outlines the days and months where mwe can insert topic ideas We share the plan with everyone in the team so that they are in line with our company's objectives and message also make sure that all your social media channels websites emails are all consistent and promoting the same message and focus your time on content ideas and creatives but leave to your team to execute the plan if you have local staff Maximize their time by using virtual assistants to help them to do the low value tasks like editing photos and videos Create graphics and scheduling post. And if you actually want a copy of the template you can simply type Yes in the comments below and I'll send it to you. STEP 3. Look at the latest trends So there are four main trends you can expect in 2019 and I've talked about these trends in my last video So check it out now incorporate those trends in your marketing plan to ensure you stay relevant If you are serving clients in a particular industry, it will be beneficial to get your team to search on your clients industry Make sure that you stay updated and in front with your clients industry trends STEP 4 Analyze your target audience. First thing to look at in 2019 is are you going after the right audience? often as an agency we try to be everything to everyone.
Now analyze who are your best clients and make a decision to niche deeper at Outsourcing Angel our niche for many years was in providing marketing virtual assistants to small businesses But we decided to dive deeper in 2019 to focus on agencies as our target audience because both my co-founder and I came from owning our own agencies Hence, we understand agencies need the best The clients that best utilize our VAs are agencies, therefore by analyzing who our ideal target audiences we can cater our marketing plan towards adding value to them You will need to do the same for yourself take the opportunity of this new fresh year to look at who is your ideal target audience. Who do you want to best serve and then cater your marketing plan towards helping them STEP 5, build a team. Sometimes as agency owners You are so busy with providing marketing for your clients that you may even forget about your own marketing But if you invest in building a team to help you manage your own marketing as well as handle more client work You can definitely result to more profit for your agency. Now in order to execute your marketing plan properly You really need a fast reliable and skillful team.
The best part is they don't have to be expensive Thanks to being able to hire them from overseas at Hourly rate and a fraction of the price of someone local don't make no time as your excuse for 2019 Invest in more people to help you with your marketing plan So there you have it my five steps to ensuring you develop and execute the best marketing plan in 2019 And if you would like a copy of the sample template of the marketing plan that we personally use Click on the link share in the descriptions area to download a free copy So thank you so much again for watching and if you like this video Please subscribe to be notified about my next video and in my next video. I will share with you four five ways You can successfully grow an agency in 2019 and if you have any questions about how to build a virtual team ask me anything in the comments below Thank you so much!