Understand how ConvertKit (soon to be Kit) can help you improve your Email Marketing strategy

We’ve all heard the saying, “The money is on the list!” ad nauseam. While this maxim is true for the most part, what it neglects to say is that it’s not the size of the list that matters, but the relationship you have with that list.

To be a good email marketer, your email storytelling/copywriting skills will need to be on point, and you’ll need to provide value in an entertaining way to keep your subscribers hooked. These are just some of the skills you’ll need. However, there’s a second part to the equation that is outside your control. Your autoresponder will play a huge role in your email marketing too.

There are several email marketing platforms such as AWeber, Mailchimp, Constant Contact, and so on. But when it comes to improving your email marketing, we strongly believe that ConvertKit (soon to be Kit) gives you an edge like no other platform around.

• Plain text emails 

  Leonardo da Vinci once said, “Simplicity is the ultimate sophistication.” He was absolutely right, and ConvertKit’s (soon to be Kit) sophistication lies in its simplicity. Have you ever thought about how you email your friends or family? It’s always a text email. Rarely do we use images, gifs, etc. We don’t need to. Our relationship with the email recipient gets them to open the email. In fact, they look forward to it. ConvertKit (soon to be Kit) understands this concept and keeps its emails simple with fewer bells and whistles. By doing so, it makes your emails look more personal and the different email service providers will be less likely to unceremoniously boot your email into the spam folder. What does that mean to you? It means HIGHER DELIVERABILITY rates for your emails. With ConvertKit (soon to be Kit), more of your subscribers see your emails, open them, and read them. That’s fantastic. There’s no point in creating fancy emails with cool images and other features if they end up in the spam bin. Ultimately, it’s your content, personality, and relationship with your subscribers that will make them open and read your emails.

  ConvertKit (soon to be Kit) gets it right here.

• Simple Double Opt-In 

  There’s often a lot of debate if one should use double opt-in or single opt-in. ConvertKit (soon to be Kit) puts an end to this debate by giving you both features rolled into one. Wait, what? Let’s understand what single and double opt-in is first. If you use single opt-in, when someone subscribes to your list, they’ll immediately receive your ‘Day 0 email’ which welcomes them to the list (with a link to download the lead magnet, if you were offering one). With double opt-in, when someone subscribes to your list, they’ll receive an email asking them to confirm their subscription to your list. They’ll need to click on the confirmation link before the autoresponder recognizes the person as a legitimate subscriber and starts sending them your emails. There are pros and cons to both single and double opt-in. With single opt-in, it’s easier for the subscriber and you’ll build your list ‘faster’. However, you may get junk emails signing up for your list, or there may be malicious scripts injecting emails into your form and causing your list to have people who never signed up. You’ll receive lots of complaints – which in turn will cause you to have problems with the email marketing platform.

  Double opt-in prevents these fake emails from becoming a part of your list, BUT the additional step of having to click on your confirmation link will mean that you have many interested potential subscribers who don’t follow through with the confirmation.

  So, you’ll be losing potential subscribers and slowing down your list-building efforts.

• How does ConvertKit (soon to be Kit) help you here? 

  With ConvertKit (soon to be Kit), double opt-in is the default mode and it’s recommended that you use it. But here’s the best part…Let’s assume you create a landing page offering a free report and you use a ConvertKit (soon to be Kit) sign-up form. When someone signs up for the report, ConvertKit (soon to be Kit) will send them an email to download the report. This is similar to single opt-in. However, once the subscriber clicks on the link inside the email to download the report, ConvertKit (soon to be Kit) will record that action as a double opt-in. It’s brilliant. Not only have you skipped the ‘2-step email cha-cha’, but it’s like having the best of both worlds. One email to deliver the content and at the same time act as a double opt-in.

  You’ll now have people who are truly engaged and want to be on your list. Not only will your open rates and email deliverability be higher, but the entire user experience for the subscriber will be smooth and seamless. It doesn’t get better than that. By now you’ll realize that ConvertKit (soon to be Kit) is truly a next-level email marketing platform and will improve your email marketing by leaps and bounds. If you want to build a subscriber list fast and get your emails in more subscribers’ inboxes, this is the autoresponder you need.

Click here to check out their pricing plan – remember, it’s free for your first 10,000 subscribers

See the power of ConvertKit (soon to be Kit) by clicking on the button below!

By the way, if you are switching from another autoresponder platform, if you have a Creator or Creator Pro plan, you can contact them and they will get you setup on ConvertKit (soon to be Kit) for free – click here to learn more about that