Discover the Unbiased ConvertKit Pros and Cons
Over the past few years, established email marketing platforms such as AWeber, GetResponse, InfusionSoft, etc. have lost thousands of customers to a new kid on the block and it’s none other than ConvertKit.
With thousands of bloggers, marketers, and website owners who swear by it, ConvertKit is not going anywhere any time soon. In fact, it has only gotten better over the years with more improvements and integrations implemented constantly. Since no product is perfect, ConvertKit has its pros and cons. First, let’s see why it is skyrocketed in popularity
- Simple to use
There’s no denying the fact that the user interface is intuitive and simpler to use than AWeber, InfusionSoft, and several other email marketing platforms. The simplicity of it all makes it very attractive to most bloggers who don’t want to spend days figuring out the tech stuff.
- High deliverability rates
The strength of any email marketing platform lies in its ability to get the emails into the subscriber’s inboxes. ConvertKit does an excellent job at that and beats most industry standards.
The emails are mostly text-based and look like what a layman would send (as opposed to a blogger/marketer). The emails have a similar format to emails you’d receive from a friend or family member.
Because of that, spam filters are less likely to flag emails sent by the ConvertKit platform. That’s a definite advantage for email marketers.
- Great user experience
While the ease of use mentioned earlier benefits the ConvertKit user, we must not forget the user experience for the subscriber ñ because it hasn’t. With it’s double opt-in feature, the subscriber will NOT need to click on a confirmation email (if you don’t want them to). In fact, the very first email that’s sent out upon subscribing can contain the download link for the freemium you’re offering. Once the subscriber clicks on the download link, ConvertKit will register that action as a double opt-in. Isn’t that fantastic? You bet it is! Over and above that, because the emails are mostly text-based, they tend to look great on both PC and mobile. Neat, clear, and to the point. Just like how all emails should be.
- Excellent features
With the tagging feature, you’ll be able to email your list based on their actions. If they click on a link in your email and get tagged, it’s a sign that they showed interest in what you’re offering. You can just email those who showed interest instead of bombarding the whole list with repeated emails. Better targeting, less burden on the subscribers, and improved open rates. Can you ask for more?ConvertKit is awesome. With the visual sequences feature, you can nurture your new subscribers and move them from sequence to sequence easily while you build a relationship and also get passive sales. Once you’ve set up the sequences, it’s a hands-off process.
However, it’s not as expensive as InfusionSoft or the other high-end email marketing platforms. ConvertKit lies somewhere in the comfortable middle.
The beginner marketer who is on a tight budget may be averse to having to pay more for ConvertKit. But if you look at the benefits that come with ConvertKit, you’d realize that you’d be very remiss to give it a pass just because it costs a few dollars more. This is an excellent email marketing platform.
Another drawback of ConvertKit is that its email templates are very limited. If you’re trying to create flashy emails with fancy images, ConvertKit is not for you.
Quite frankly, you don’t need such emails to get sales, unless you’re running an ecommerce site and may need to use several images in your emails.
If that’s the case, ConvertKit’s simplicity will not suit your needs. (Do note that emails with lots of images generally get flagged by most email provider’s spam filters.)
Other than these 2 disadvantages, there’s not much else to worry about. Do remember to look at the ConvertKit integrations before signing up for it. You may wish to integrate some of your other tools with it ñ and it’s best to check if that’s possible.
All in all, ConvertKit is a first-rate email marketing platform that’s simple, has lots of functionality, and has high deliverability rates. Not to mention that it’s affordably priced and your emails look beautiful.
You really should check it out, and you may never look back.