7 Steps to Optimize Your Affiliate Marketing
To succeed in affiliate marketing, you’ll need all the gears in your affiliate marketing ‘machine’ to be perfectly aligned so that the machine runs smoothly and generates sales like clockwork.
In order to reach this stage, there are a few factors that you must be aware of and make sure that they’re all optimized so that your marketing efforts yield the best results. Getting them wrong can end in frustration and a loss of time, energy and money.
Let’s look at the 7 steps below.
1. Formulate a plan
If you fail to plan, you’re planning to fail. Before even getting started on the content creation or buying a domain, you’ll need to assess if your niche is worth targeting. Is it overly competitive? Are there enough products to promote? Will you be targeting long tail keywords?
You need to know your plan of attack and exactly what you’re going to do. That is your first step.
2. Research and reach
The second step is research and reach. You must do a lot of research before diving into the niche. It’s fine to even spend a week or two doing thorough research. You’ll get a feel for the niche and know just how far your reach will be. Better to be well-prepared than to get started and be unprepared.
If the niche you are in has a very small audience, your earning capacity will be limited. While you can still give it a try, it’s inevitable that you reach an income ceiling that you can’t seem to break through. So, be aware of this.
Traffic is of paramount importance. The more targeted traffic you have, the more sales you’ll make. So, you need to know where you’ll be driving traffic from and what you’re going to do. Focus a huge chunk of your efforts on getting the right traffic to your web properties.
4. Content creation and marketing
No matter what affiliate product you’re promoting, there will be some type of content creation involved. You could be writing blog posts or creating infographics or just pinning images on Pinterest – whatever the case, it is content creation and marketing.
People come online looking for information. They’re looking for content. The better and more engaging it is, the more visitors you’ll attract and retain. Your goal should always be to help the visitor out. Avoid appearing like a rapacious marketer who only hard sells and hypes products up. It’ll just turn off most people and cost you sales.
When you’re online, you must promote your content. Actively post your images in image sharing sites, share your videos in as many places as you can, get in front of as many crowds as you can, etc.
There are people on Pinterest who love gardening. There are also people in Facebook groups who love gardening. Let’s not forget all those people who subscribe to gardening channels on YouTube… because they love gardening.
Guess what? Most of them are not on all 3 sites. The audiences will be different. So, by promoting your content on different platforms, you’ll reach more people.
Analyze your traffic stats, clicks, sales, conversions, etc. Even if numbers scare you, after a while you’ll get a hang of things. Once you understand the numbers, you’ll know how to scale your efforts and improve upon the winning strategies while ditching the poorer performing ones.
7. Rinsing and repeating
Last but not least, find out what’s working and keep repeating your efforts. Rinse, lather and repeat. Consistency is everything and your repeated efforts multiplied over time will result in avalanches of sales.
Follow the 7 steps above and you’ll be an affiliate marketer par excellence.