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Internet Marketing – What’s It All About?

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Internet MarketingSo What is Internet Marketing?

Well, according to webopedia.com, the defition of internet marketing is as follows:

“Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails.”

If you want to get ahead in business and keep up with the competition, it is imperative these days that you have an online presence.  Internet marketing is promoting and selling products on the internet and no doubt you are already a consumer of many of these websites.

When starting out online, it can be very overwhelming.  Building a website, knowing how to get internet traffic, deciding what advertising platform to use, tracking results, understanding the importance of building a list – the whole process can be so overwhelming, many people just don’t know where to start.

So if you’re just starting out, try and break things down into manageable chunks.  Think about buying a book or researching online to find out what things you need to concentrate on and focus on them one at a time.

Some of the things you need to consider are mentioned below.

What is it that you are selling online?  Is it a downloadable product or physical product that actually requires shipping?

How are you going to build your website?  Do you have the skills to build your own or will you outsource this task?  Your website needs to be setup ready to take orders and process payments, so you need to be confident that you can do this if you decide to build it yourself.

How will you get traffic?  Do you have an advertising budget? Also think about free traffic methods, for example writing and distributing articles.

Think about your work schedule.  Are you doing this full-time?  If not, how many hours a week do you have to manage your business?

Internet Marketing Books

There are many internet marketing books that you can refer to in order to increase your knowledge.  Search online for a best selling internet marketing book and try and choose one  which covers the important aspects, including using social media, promotional videos and pay per click ads, to name but a few.  If you choose carefully, you should be able to find a book that sets out a strategic plan using popular tools online to promote your business.

Internet Marketing Articles

Many people believe internet marketing articles are dead but this couldn’t be further from the truth.  A good way to increase traffic to your site is to produce articles about trending topics surrounding your chosen niche.   It also benefits you by building your brand online.   When constructing your articles, it’s important to come up with an engaging title and utilize the Google Keyword Planner and use high traffic keywords which people are searching for.  If you feel you don’t have time to write articles, then you could always outsource this task to places such as fiverr.com but do be careful that the seller is actually writing quality articles and not just providing you with poor quality content.

Internet Marketing Strategies

In order to make your business profitable, it’s important that you implement some key internet marketing strategies to drive paying customers to your online business. Search engine optimization and pay per click advertising are just two internet strategies.  Again, refer to your book or research the internet to find out about these strategies.

Internet marketing strategies are essential in order to have a successful ecommerce/online website.

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